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Welcome to The Little More Store: a cosy corner of NainiNow where keepsakes meet community care. Every badge, bag, or tee supports our citizen-led movement.
Made with love for those who care, these little things help keep our platform alive.
From our hills to your heart—thank you for being part of the journey!

From Our Hills to Your Heart
NainiLocal isn’t just a brand. It’s a heartfelt initiative to spotlight local talent, artists, illustrators, storytellers, and artisans who are inspired by Nainital, its nature, people, nostalgia, and cultural quirks.
Whether it’s a Kafal tree, a Langur, the shimmer of Naini Lake, or a joke only locals get, we believe in capturing these everyday treasures and turning them into meaningful keepsakes.
❤️ Made possible with the support of our patrons
Ms. Sai Kiran Sah
Mr. Shravan Nagpal
Ms. Kavita Sah
Dr. D C Pande
Mr. Rajeev Lochan Sah
Dr. Asmita Sah Bajaj







Lend Your Voice to the Hills
Whether you’re in Nainital or halfway across the world, if you love the hills and believe in local stories, we’d love to have you on our team!
